Edinburgh Web Development

Marketing with QR codes

by Iain Wilson

18 February 2011
QR codes

Have you noticed patterned graphics similar to the one below recently on websites and printed material?

Steve Hudson, our pal at Leith printing.com pointed one out the other day on some brochures. The graphic is a QR code.

The QR stands for Quick Response and it was invented in Japan by a subsidiary of the Toyata company for tracking vehicle parts. It works in a similar way to a barcode, and people are now using it as an easy way of holding information such as:-

  • A web address
  • Phone number
  • SMS message
  • Text reminder
  • vCard email information
  • Phone number

You scan the QR code with a QR code reader, which these days you can find on many mobile phones now, either natively or as a free app. If you've got an iPhone or an Android, you'll be all set.

So it might make a lot of sense to include a QR code on your marketing materials so people can quickly get to a website, phone you or send you an email.

Incidentally, the QR code above contains the web address http://www.blotdesign.com.

If you'd like to create one for yourself, there are free generators available on the internet, such as at http://qrcode.kaywa.com/

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