Edinburgh Web Development

Getting to page #1 on Google

by Iain Wilson

27 June 2007

Regular readers will know that we are always exploring and recommending ways to improve your search engine rankings. We've talked about keyword phrases, content, site architecture, tags, articles, links, directories etc. Now here's a good example of a client's site that has pretty much nailed all of these things. Funnily enough, they now find themselves on page #1 of Google UK!

We built and launched the site in September 2006, then got it listed by the main search engines. According to our records in late September it was #485 on Google UK for the phrase we decided to target out of a total of more than 800,000.

Site architecture. The site was built using our W3C standards and accessibility approach with a site architecture that adheres to web design standards and is friendly to search engines and easy for them to spider.

Keyword phrases. We decided to target 'hot tubs scotland' after researching historical searches and what the competition were up to.

Search engine starter pack. Our client took our SE starter pack to get a search engine foundation going. This comprises some optimisation, some linking and some clever stuff that we aren't going to tell you about! This got it to page one on Yahoo and MSN, but Google needed more work (as it always does).

Content. The site was quite strong with content already but over the months we added more pages, internal links, movies etc.

Links. We gave our client a list of links that we wanted them to get and a frequency of how many links per month we wanted.

Each month the site moved up the rankings, sometimes going backwards for a week or so. It has now reached page one on Google UK. 

So, it has taken 10 months to get to page one. Lets have a quick review.

Could it have been done quicker? Possibly, but remember you could get penalised if you do things too quickly.

Does it stop there? Absolutely not - the site must continue to get inbound links and add content to or the ranking position will slip.

Can you do it for your site? - of course, just follow the guidelines. It's not rocket science, just a little knowledge and hard work!

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