search engine services

Search engines

Are you getting noticed?

When an user wants to find something on the Internet, 85% of the time they use a search engine to find it. Unless the user already knows about you, if your site doesn't appear in the listings, you are going to miss traffic.

Fortunately, we can help. We have a range of search engine optimisation services that will improve your standing in the search engine results.

Site architecture

We analyse your current site structure to ensure that it is accessible and can be navigated by search engines. We also look at the technical construction of your tags and meta data. We also check the site conformance with WC3 international standards. Search engines may have difficulty indexing a non-conforming site properly.

Keyword analysis

What are your potential customers looking for? What would they type into a search engine? We analyse the potential keyword phrases to find the ones that will give you the best results. We can also look at competitive sites to see which keywords they are using.

On-page optimisation

On the selected pages of your site, we optimise the text content, links, alt data, headings and meta data so they are optimally tailored for factors such as keyword density and proximity.

Off-page optimisation

We analyse the sites that are linking to you to make sure that they are valuable and appropriate. Incoming links (sometimes known as backlinks) are essentitial to good placement on certain search engines, especially Google. If your incoming links need improvement, we work out a link building plan for you. If you prefer, we can execute the plan on your behalf.

Pay per click (PPC) campaigns

Sometimes results need to be achieved very quickly. In these instances we can instigate a PPC campaign for the selected keywords. On your behalf we can monitor and manage the results and budget of the campaign to ensure that the best return on investment is made. To learn how you can improve your search engine ratings, please contact us today.

To learn how you can improve your search engine ratings contact us today.