Email marketing is a great way of maintaining relationships with existing and potential customers. With email marketing you can send regular or sporadic messages to your customer base, informing them of important news or offers and giving them information they value. A relationship of trust should be built up, improving the chances of future business from these customers.
Email marketing keeps your company name on your client's desk. The keys are to provide good content - interesting offers, news, industry information, gossip - and do it with the right frequency. Too often is too much!
Email marketing requires a customer database and with details of your customers' name and email address. It also legally requires the customers to opt in to your service and must have a procedure for subscribers to opt out should they no longer want to participate. We can provide you with a system that meets requirements and train you to operate and maintain it.
If you think your business can benefit from keeping in touch with your customers, get in touch