Edinburgh Web Development

april 2008 newsletter

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April 2008

in this issue

Converting visitors to customers

Atrium Advertising gets Flash

Geo twittering all over the world

Business networking


Converting visitors to customers
The biggest problem for most website owners is getting people to come to the site. But sometimes we see sites that have excellent search engine rankings and loads of visitors, but they are not getting enquiries.

This could be for a whole raft of reasons, but if this happens to you, here's a little list to check.

  1. are the benefits of your product/service clearly stated to your visitors?
  2. do you have clear 'calls to action'?
  3. does the copy use the word 'you' thoughout?
  4. is the site easy for your customer to use?

Phew! Just made it in time - the Blot April Newsletter

  • Atrium Advertising gets Flash
  • The Atrium in Edinburgh is a fantastic restaurant and dining there is an absolute joy.

    They've been our clients for quite a few years and are always thinking of new ways of improving their website and marketing.

    This month we've introduced an advert system for them which plays a Flash movie over the home page showing details of any events or special deals. The great thing is that they can update the movie themselves using the Blot CMS each time they have a new event.

    Last time we looked, they were advertising a special Springtime Offer, so go ahead and make that booking right now!

    Spring offer....
  • Geo twittering all over the world
  • A few months ago, we alerted you to the concept of micro-blogging and in particular Twitter - a social network site that lets you post "tweets"; short text messages to either the public at large or a personal network of friends and colleagues.

    This month, we've come across Twittearth. It's a website that displays Twitter posts on a 3D globe, showing geographically where the post came from.

    Interesting? Useful? Or a complete waste of time?

    You decide.

    See what the Twitts are saying.....
  • Business networking
  • Blot Design is a member of the most successful business networking group in the world.

    Each week we meet on a Thursday morning for breakfast and to exchange and refer business between our members. It's a great way of doing business (only one company from any business area can join, so there is no competition between members).

    Our group is thriving and we've just accepted 4 new members. If you think your business could benefit from meeting a group of like-minded business owners each week, just contact us using the details below.

    Interested in joining our group?
    +44 (0)131 478 2606
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