web design and marketing writing

WHAT?   Recently, we’ve seen SEO companies using a soft-sell scare tactic to try and get business by telling web owners there is a canonical issue with their website that is reducing its search ranking effectiveness.

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There are very few shortcuts to anything, but the Google Local Business results might be the nearest thing on the web.

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This month, Skype updated their iPhone application in a little way that makes a big difference.

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Having moved office recently, we noticed that Bing Maps had us registered at an old address.   Given the perceived importance of Local Business listings these days and the rise of the Bing search engine, we decided it was worth getting it fixed.

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If you’re writing copy for your web pages, mailer or brochure, make sure you get the key points out as early as you can.   If you do this you will keep and interest your reader, otherwise you might lose them. (more…)