web design and marketing writing

Some time ago Google started directing search requests to their country servers based on the geographic location of the request. For example, if you were in the UK and made a Google search, the results would be served up by the google.co.uk service.
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Regular readers will know that we are always exploring and recommending ways to improve your search engine rankings. We’ve talked about keyword phrases, content, site architecture, tags, articles, links, directories etc. Now here’s a good example of a client’s site that has pretty much nailed all of these things. Funnily enough, they now find themselves on page #1 of Google UK!
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There are more and more programs around these days that will convert documents into PDF (Portable Document Format). PDF files are cropping up on web sites all over the place and we are seeing situations where web pages are replaced by PDF files for on screen reading. This is not a good approach for a number of reasons (more…)

If your website is available in foreign languages, it gives your company a wider marketing reach and can generate more revenues for you.

“Sure”, you say, “but we only operate in the local marketplace”.

Well, that might true but the fact is that multiculturalism has come to the UK and Scotland in particular, and you might be missing out on business if you ignore it.
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The day will no doubt come when IE6 is obsolete and we can all forget about it. But until then, designers have to put up with its charming idiosyncracies. Here’s one that drove us crazy for an hour. If we had thought for a minute, we would have remembered the Holly Hack, but you know how it is…. let’s just try one more thing…
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