A recurring theme in our business is the tricks people think will help improve their rankings on the search engines. I think this is a mix of human nature always looking for a ’silver bullet’, and past history where it was possible to improve search engine results by doing quick, secret and magical ‘under the hood’ tweaks to websites.
One that continues to come up is buying extra domain names. I’ve lost count of the (more…)
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We’ve just completed an interesting multimedia project for a client. It’s a multimedia CD showcasing the abstract paintings of Cuban painter Danilo Vinardell. He is represented in Europe by a Scotsman and an Irishman who came across the artist by chance during a holiday to Havana (La Habana).
A multimedia CD is a great way to promote your business or help sell products. You can hand them out at tradeshows and exhibitions, post them to potential clients as part of a mailshot or as a follow-up to an enquiry. It provides a visual and audible sell to your clients that words alone cannot convey. And it can be played over and over if the content is interesting. (more…)
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Without good content, your website isn’t worth much. Remember that the site is your face to the world. It has to look good and what is says must be what your audience is looking for – watch out, there can be a big difference between that and what you think they are looking for!
Technically, your site is food for the search engines, too. (more…)
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OK, so you’ve got your web site on the search engines, and that’s good progress. The site content has been set up to be friendly to the search engines, and that’s important too. The next piece in the jigsaw is the link popularity aspect. This is the number and quality of links from other sites that point to your site. Without quality links, your site will never become highly placed in some search engines (more…)
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