Marketing Articles

There’s been a lot of talk recently about blogs. Everybody seems to have a favourite or even one of their own. So what’s all the fuss about? And is it something that can help your business rather than just another geeky Internet fad?

Well, the good news is that businesses are using blogs to help their business - but in a slightly different way to most of the estimated 60 million blogs out there. If you’ve never seen a blog before, you’re looking at one right now - this article is part of the Blot Design web design blog (although we don’t call it that).
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Keeping your web site up to date with a Content Management system can make a huge difference to your web business. It makes your business look good to clients and helps you with search engines. The problem is that many web site owners just don’t keep their site content current.
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Let me say right up front that Search Engine Optimisation (SEO) is hard and sometimes complicated work. However, if you are someone with at least some technical web knowledge and a need to improve your site, quite often there are some simple things that can help your site significantly.
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In the business world, nothing can be done quick enough. Doesn’t matter if it’s getting that order, moving office or launching that new product. Everyone wants things yesterday.

Websites are no exception. When you decide you need to improve the ranking of your website, you want it done fast!

It has always taken time to improve Google rankings because of things like the old periodic Google Dance update and a delay filter in recognising links. But these days you must exercise as much possible of that rare commodity - patience! (more…)

A recurring theme in our business is the tricks people think will help improve their rankings on the search engines. I think this is a mix of human nature always looking for a ’silver bullet’, and past history where it was possible to improve search engine results by doing quick, secret and magical ‘under the hood’ tweaks to websites.

One that continues to come up is buying extra domain names. I’ve lost count of the (more…)