Marketing Articles

Regular readers will know that we are always exploring and recommending ways to improve your search engine rankings. We’ve talked about keyword phrases, content, site architecture, tags, articles, links, directories etc. Now here’s a good example of a client’s site that has pretty much nailed all of these things. Funnily enough, they now find themselves on page #1 of Google UK!
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If your website is available in foreign languages, it gives your company a wider marketing reach and can generate more revenues for you.

“Sure”, you say, “but we only operate in the local marketplace”.

Well, that might true but the fact is that multiculturalism has come to the UK and Scotland in particular, and you might be missing out on business if you ignore it.
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Web design companies get it all the time. They design and build a site for a client, launch it on the web. Everyone is happy until the client starts to notice that the avalanche of new business they expected is not happening. They do a few searches on Google and find their site is at position #497, or worse still, they can’t even find it.

They go straight to the phone and call up their web designer. “Why is my web site nowhere on Google?”, they ask. “What have you done wrong?”.
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In our last blog article, increasing business with blogs we looked at how you could use your blog to grow your business by increasing content, gaining credibility as an industry expert and getting your potential clients to get in touch with you.

If you’ve done everthing right, you will have a library of articles that the search engines will index and give you extra points because you have them. So what else can you do to increase your search engine success through the blog. Well, quite a lot.
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In our first article What’s all the fuss about blogs, we covered some of the history of the blog, where it came from, and how people use it generally.

For businesses though, the blog can play a huge part in the success of the web-site, both in giving useful information and driving visitors to your site. It is a fantastic business tool to create content for your website, without knowing anything about web design or development.
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