Articles

Unfortunately, it’s a geek world. Our industry is full of people who love to tell you how complicated the Internet is.

The secret is that it really isn’t that complicated at all. And you can work that to your advantage.
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Web design companies get it all the time. They design and build a site for a client, launch it on the web. Everyone is happy until the client starts to notice that the avalanche of new business they expected is not happening. They do a few searches on Google and find their site is at position #497, or worse still, they can’t even find it.

They go straight to the phone and call up their web designer. “Why is my web site nowhere on Google?”, they ask. “What have you done wrong?”.
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In our last blog article, increasing business with blogs we looked at how you could use your blog to grow your business by increasing content, gaining credibility as an industry expert and getting your potential clients to get in touch with you.

If you’ve done everthing right, you will have a library of articles that the search engines will index and give you extra points because you have them. So what else can you do to increase your search engine success through the blog. Well, quite a lot.
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In our first article What’s all the fuss about blogs, we covered some of the history of the blog, where it came from, and how people use it generally.

For businesses though, the blog can play a huge part in the success of the web-site, both in giving useful information and driving visitors to your site. It is a fantastic business tool to create content for your website, without knowing anything about web design or development.
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There’s been a lot of talk recently about blogs. Everybody seems to have a favourite or even one of their own. So what’s all the fuss about? And is it something that can help your business rather than just another geeky Internet fad?

Well, the good news is that businesses are using blogs to help their business - but in a slightly different way to most of the estimated 60 million blogs out there. If you’ve never seen a blog before, you’re looking at one right now - this article is part of the Blot Design web design blog (although we don’t call it that).
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