Unfortunately, it’s a geek world. Our industry is full of people who love to tell you how complicated the Internet is.
The secret is that it really isn’t that complicated at all. And you can work that to your advantage.
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Web design companies get it all the time. They design and build a site for a client, launch it on the web. Everyone is happy until the client starts to notice that the avalanche of new business they expected is not happening. They do a few searches on Google and find their site is at position #497, or worse still, they can’t even find it.
They go straight to the phone and call up their web designer. “Why is my web site nowhere on Google?”, they ask. “What have you done wrong?”.
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