web design and marketing writing

As Web 2.0 kind of guys, we often use Javascript and opacity CSS to fade elements in and out or to make areas semi-transparent. The major browsers cater for opacity in slightly different ways, but the one that gives the most problems is - you guessed - Internet Explorer.
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Soon we will see that rental properties must have an Energy Performance Certificate, which rates how effective the property’s energy usage is on a scale of A to G, A being the most effective. No doubt you’ve seen similar certificates on refrigerators and freezers.
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Flash pop-ups have recently become popular with a few of our customers. They have a few benefits to traditional html pop-ups in that they are not perceived by the browsers as pop-ups at all and therefore don’t get blocked. As far as the browser is concerned it is just another Flash movie, which of course it is - it just takes up most of the screen. (more…)

Have you been monitoring your Google ranking lately?

It’s been pretty interesting. Google have apparently been doing a public website Page Rank update. In the old days, that used to be a big deal, but recently no-one seems to think it counts for much because the PR bar on your Google Toolbar is:
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If we accept (and we should) that websites are a part of our marketing mix, the online part, then we are all probably doing some offline marketing, right? Here’s an interesting angle on how online and offline marketing can connect.
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