search engine optimisation training edinburgh
take control of your site ranking
Edinburgh SEO training course
High Search Engine ranking is like the internet's Holy Grail - most site owners want it, have heard a few of the secrets about it, but don't really know how to find it.
Getting to page 1 or first place on Google and the rest can take a lot of work, and a lot of work will normally equate to a lot of money.
But the thing is, once you know what is involved in achieving good rankings, there is pretty much nothing stopping you doing the work yourself if you have diligence, application and discipline.
Even if you don't have any web technical ability, once your SEO foundations are down, most of the work doesn't involve technical know-how.
What you will learn
- How search engines work
- SEO myths
- Black Hat/White Hat
- The simple SEO secret
- On-page/off-page
- Keywords and research
- The importance of niche
- Fixing existing pages
- The value and types of links
- Site maps
- Always measure
- Local search
- Social media and SEO
The course
Our course teaches you the foundations of search engine optimisation, in straightforward language, without the hype.
At the end of the course you will be in the position to construct and execute a plan to take control of your rankings, by the application of simple techniques.
Your page workshopped
The standard course can be extended to include a practical workshop session where your own site is reviewed and worked on to optimise your own home page, or selected pages.
This option gives you a flying start in your optimisation endeavours and consolidates the training by immediately working on a practical exercise. It also provides a 'template' of changes and techniques that you will be able to apply to other pages.
Course location & costs
The course can be run on your premises or at our offices. Costs are dependant on the number of attendees. Contact us today to make your booking.
