The Uber story continues to disrupt all it surveys.
Not satisfied with taking on the traditional taxi driving industry, they are taking aim at the the biggest industry in the US - long haul trucking.
Along with their purchase of self-driving trucking company Otto, they've just announced Uber Freight.
This isn't going to result in semi-trailers driving themselves down motorways and highways,, at least not immediately.
No, their first target is shipping brokerage. Brokers take a 15-20% commission when they arrange a shipping transfer with a trucking company. Uber Freight will allow shippers to arrange trucking without a middleman, and pocket the commission.
Good for Uber perhaps, lousy if you work for a logistics company.
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