Drayton Bird has been described as someone 'knowing more about direct marketing than anyone in the world', so his advice is always well worth listening to.
This month we got an email from Drayton's company prompted by people asking for guidance on using photos and images.
Drayton came up with 16 tips on using images in advertising, backed up by his testing and information from Gallup.
The tips are short, sweet and simple to implement.
So the next time you're looking for an image to put on your webpage or email, have a look at the advice before you put it in.
Read the 16 tips…