Do you use online grocery shopping?
We've tried it a few times and no doubt it works pretty well, but for some reason, maybe the extra charges, it's not something we use regularly.
In the US, Walmart are trialing a slightly different strategy - online order and local pickup.
You order and pay online in exactly the same way but nominate a pickup time. Then you go to the store, call up, and someone from the store comes out with a cart full of your groceries.
The key to the service is that there are no extra charges - you pay the same as you would have paid in the store.
Pretty simple differentiator, but it could be a winning strategy for UK chains.
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