You might think that company logos are just pretty graphics knocked out in a few minutes. In some cases you might be right, but done properly a company logo is a corporate identity that encapsulates the ethos and values of the company.
They can cost thousands of pounds because of the research, design and thought effort put in to create them.
Ones that are successful are instantly recognisable and immediately articulate what the company is about. Also, some of the most successful have included messages that might not be obvious..
For example, can you see what the Amazon logo is telling you?
Check out this article to find the hidden meanings in some everyday logos.
Read more …