Well Mobilegeddon has come and gone and it appears the sky hasn't fallen in… yet.
April 21st was the date Google started rolling out their 'mobile friendly' update. The update, nicknamed Mobilegeddon by some industry wags, will give websites lower rankings if they have not been optimised for mobile use.
Sites that have been mobile-optimised are given higher rankings and a 'Mobile Friendly' tag in the results (see pic).
Surprisingly, there hasn't been much evidence of site owners complaining of lost rankings. Perhaps it is a little early, or maybe everyone who values their mobile traffic have already made their sites mobile friendly! Google reported there are 4.7% more mobile friendly sites today than two months ago.
The UK Business Insider published a list of brands that would be punished by the update. Some interesting names there including SNP, Ryanair, and David Beckham!
No doubt they are all working furiously to update their websites.
Read the Business Insider list …