Something that sends you a 'Yo' notification on your smartphone every time something happens isn't rocket science for sure.
So on the face of it, the Yo app is incredibly simple, not to say stupid.
But when you think about it, being notified of something important can be pretty useful. For example, knowing a missile is heading your way, which is one of the current ways Yo is being used.
Also, there has been a huge takeup of the app, a lot of downloads, so if it becomes omnipresent, it is likely people will use it.
At Blot, we get a Yo! every time someone fills in the contact form on our website. Not rocket science, but something we definitely want to know about.
Might work for something in your business, too.
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