If there's one thing most marketers agree upon, it's the measurement of results, so here's a way you can measure your online campaigns.
These days so much of an online campaign involves 'off-page' work - where you put company content in places other than your own website. It could be social media, blogs, or even... yes, a newsletter.
Wouldn't it be nice to be able to measure how much traffic is being generated by the content you place, and where you placed it? If you could, it would help you make more marketing and business decisions, right?
Well, if you use Google Analytics you can track this type of measurement. Read our article to find out how.
Read the article. . . |