We're users (and fans) of Facebook. It's a great way of interacting with friends and, in a business environment, a great way to promote your business.
I don't know about you though, but I'm getting a little tired of these one-size-fits-all promoters of Facebook and social media in general. The fact is there are a lot of people out there who do not, and probably never will, use Facebook.
So here's an article about the Facebook Lost Generation and a message to businesses that says, to paraphrase one of valued clients;
"Make effective use of the social networks rather than just tipping into them because they are there."
Read the article. . .