Compliant web marketing?
From March this year, the Advertising Standards Authority's remit is going to extend to cover 'marketing communications' on organisations' websites.
In addition to your website, it also covers anything you are posting or have control of on social networking sites like Facebook and Twitter. The rules aim to ensure your marketing communications remain 'legal, decent, honest and truthful'.
It goes without saying you should not be making unsubstantiated claims in your marketing communications, but you can register with the ASA for guidance and training to make sure.
They say they will name and shame non-compliers, get search engines to remove paid search advertising and even post adverts on search engines highlighting the non-compliers - so watch out!
Read about the ASA remit . . .