Biggest copywriting mistake
At Blot Design we're great fans of Drayton Bird's blog. Drayton is a highly successful direct marketer with an international reputation and his blog and tips on marketing are just downright great.
On his blog he's posting videos about various aspects of marketing and advertising. One in particular resonated with my experience. It's about the biggest mistake people make when they are writing copy.
It really doesn't matter if you're writing for the web, brochures, direct mail or whatever, avoid this mistake and you will get better results!
Read about the mistake and watch Drayton's video . . .