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Converting visitors to customers
The biggest problem for most website owners is
getting people to come to the site. But
sometimes we see sites that have excellent
search engine rankings and loads of visitors,
but they are not getting enquiries.
This could be for a whole raft of reasons,
but if this happens to you, here's a little
list to check.
- are the benefits of your product/service
clearly stated to your visitors?
- do you have clear 'calls to action'?
- does the copy use the word 'you'
thoughout?
- is the site easy for your customer to
use?
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Phew! Just made it in time - the Blot
April Newsletter
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| Atrium Advertising gets Flash |
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The Atrium
in Edinburgh is a fantastic
restaurant and dining there is an absolute
joy.
They've been our clients for
quite a few
years and are always thinking of new ways of
improving their website and marketing.
This month we've introduced an advert system
for them which plays a Flash movie over the
home page showing details of any events or
special deals.
The great thing is that they can update the
movie themselves using the Blot
CMS each
time they have a new
event.
Last time we looked, they were advertising a
special Springtime Offer, so go ahead and make
that booking right now!
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Spring offer.... |
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| Geo twittering all over the world |
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A few months ago, we alerted you to the
concept of micro-blogging and in particular
Twitter - a
social network site that lets you post
"tweets"; short text messages to either the
public at large or a personal network of
friends and colleagues.
This month, we've come across Twittearth.
It's a website that displays Twitter posts on
a 3D globe, showing geographically where the
post came from.
Interesting? Useful? Or a complete waste of
time?
You decide.
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See what the Twitts are saying..... |
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| Business networking |
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Blot Design is a member of the most
successful
business networking group in the world.
Each week we meet on a Thursday
morning for breakfast and to exchange and
refer
business between our members. It's a great
way of
doing business (only one company from any
business area can
join,
so there is no competition between members).
Our group is thriving and we've just accepted
4 new members. If you think your business
could benefit from
meeting a group of like-minded business
owners each week, just contact us using the
details below.
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Interested in joining our group? |
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