Edinburgh Web Development
 

september 2007 newsletter



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NEWSLETTER
November 2007

in this issue

How important is your meta description?

Minimalism web design for Acme Creative

Tread carefully with Web 2.0

Business networking to grow your business


 

How important is your meta description?
Apparently, Google looks for the text in the / of the page first and displays an extract with the search words highlighted. If it doesn't find something that it is happy with, it chooses the meta description. If it can't find the page at all, then it chooses a description from a directory such as DMOZ.

So there we have it, the meta description is really not that important for Google (it is for others, though)



Welcome to our final newsletter for 2007 - we reckon that by the end of December, everyone needs a break!

  • Minimalism web design for Acme Creative
  • Acme Creative are an Edinburgh design company with a client portfolio that is, as they say, 'to die for'.

    Their experience of blue chip companies includes the Royal Bank of Scotland, Shell, Scottish and Newcastle, to name a few. They are particularly active in the hospitality market, producing design work for hotels, resorts and restaurants.

    When it came to a web site, they wanted something simple, yet eyecatching, with all the key information close to hand. And they wanted to be able to update it easily themselves. Our development uses Javascript, DHTML and Ajax technologies to show the information - all on one page!!

    View the site....
  • Tread carefully with Web 2.0
  • We keep hearing about Web 2.0 and how it is going to make life on the Web much easier/better/quicker for everyone.

    That may well be true, but we've been doing a bit of development that falls into the Web 2.0 bucket and have discovered a few practical traps for young players.

    The key thing is that you have to choose the technology to use carefully having considered whether the users will understand what is going on and whether there is a need to ensure that search engines are properly looked after.

    read the article.....
  • Business networking to grow your business
  • Blot Design is a member of the most successful business networking group in the world.

    Each week we meet to exchange and refer business between our members. It's a great way of doing business (only one company from any business area can join, so there is no competition between members).

    Our group has had a fantastic year in 2007 and broken all our records for business and referrals passed.

    We're always looking for new members, so if you think it might provide a new income stream to you business, come along as a visitor and check it out.

    Interested in joining our group?
    +44 (0)131 478 2606
     
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    10 Colinton Road, Edinburgh, EH10 5DT,
    0131 208 1792
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