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Let's get niche specific
Every month we see a lot of web sites. Some are
very successful with search engines and some not
so.
There can be lots of reasons why a site isn't
successful
but one we often see is when the site
contains a lot of information that is similar to other
sites, or uses words that are in common use.
There are two things that happen in these cases.
First, the web site has to compete with all
the other web sites that are similar and
second, the site won't rank
very high in the search engines because some of the
others will have been optimised. Bottom line will be
that there won't be much new visitor traffic coming
to the site.
The way around this is to try and make your site
more unique. Being very specific about what you do
can help. If you have a niche, use it. There will be
less competition and therefore you have a better
chance in the search engine bun fight.
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Welcome to our last newsletter of 2006,
Christmas is coming....
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| Been working hard? Relax! |
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We’ve just completed the first phase of the web
site for Scotland hot tub and spa supplier, Advanced Arctic
Spas.
The site showcases their hot tubs for Edinburgh and Borders markets and
their range of hot tub chemicals and accessories.
The company is expanding rapidly, with a new 7000
sq ft showroom in Newtown St Boswells (including a
wet area where you can try out the spas), another
showroom planned for Edinburgh next year and
additions to the web site to allow for online purchase
of accessories.
Feel like you've worked hard this year? Well, maybe
you should treat yourself to some relaxation.
Read some comments from Advanced Arctic Spas'
satisfied hot tub customers, then get in touch.
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Contact Advance Arctic Spas.... |
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| Web 2.0 - here comes the revolution |
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Don't you just hate the web industry?
Most companies have only just got their heads round
what the World Wide Web is, how to surf it and
maybe dipped their toes in the water with a
company web site that promotes their business,
when BAM!, people are talking about Web
2.0.
What on earth is Web 2.0?
Well, the strange thing is
that it is not anything specifically. There is
no one new technology that sums up what it is about
at all.
It is more about how the Internet is evolving
from the original web of static websites that
simply provided information, to an Internet of
websites that is characterised by social interaction,
participation, personalisation, sharing, containing
multimedia, and is dynamic.
Yes, there are newer technologies involved such as
Ajax, SOAP, RSS, blogs, podcasts etc, but
just think of it as the continued evolution of the
Internet.
What can you do about it? Well you can't stop it,
it's progress.
Just make
sure you continue to work with go-ahead companies
like Blot
Design!
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Wikepedia Web 2.0 definition... |
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| Someone's got to clean it! |
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Blot Design is a member of BNI, the most successful
business networking group in the world.
Each month we showcase member
companies that
might be of interest to you.
This month we'd like to introduce you to RCS
Enviro.
RCS Enviro are a specialist cleaning company that
has built it's success over 30 years of delivering
quality service in 2 key areas;
- Ensuring clients have pest-free working
environments
- Achieving clean and hygienic kitchen areas
As they say, "It's a dirty world but someone's got to
clean it". RCS Enviro are that someone. They can
provide a range of addditional cleaning services and
offer both hygiene audits and extract ventilation
surveys for insurance and EHO compliance.
If you have any commercial or domestic cleaning
issues at all,
get in touch with Eve Clark at RCS Enviro.
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Interested in joining BNI? |
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