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june 2006 newsletter



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NEWSLETTER
June 2006

in this issue

A Few Vistors More

The Voga webshop goes online

Google spreadsheets

Advanced Arctic Spas - Any Weather, Anywhere


 

A Few Vistors More
The search engine business is one of the most misunderstood areas on the Internet. Almost everyone has opinions about how to get good rankings, and a lot of them are plain wrong!

When it comes to search engine optimisation, it's just like the movies - there are good guys and bad guys.

They both want the same thing for their customers - A Few Vistiors More. But the bad guys will use 'black hat' techniques that are usually short term and could easily get sites banned.

How do you spot the bad guys? Below are some tips from Google to avoid companies who

  • use hidden text or hidden links.
  • employ cloaking or sneaky redirects
  • create multiple pages, subdomains, or domains with substantially duplicate content
  • put links to their other clients on doorway pages
  • guarantee ranking
  • have had domains removed from Google's index
  • are not listed by Google


 
 
Welcome to June's newsletter. A focus on Google and keeping your site up to date this month..

  • The Voga webshop goes online
  • Dr Who, science kits, gadgets - the Voga shop in Edinburgh is an Aladdin's cave of goodies for young and (especially) older. We have just completed their ecommerce webshop and now you can buy Daleks, Cybermen, Captain Scarlet and a whole lot more, online at Voga.

    The website uses a graphic design from our friends at Waterbomb and the Blot eCommerce system.

    Martin at Voga got the product catalogue of around 600 products entered in an extraordinarily quick time using our content management system and now they can take orders from the Internet, 24hrs a day.

    So, the next time you're looking for a new Dalek Talking Bottle Opener, you know where to go!

    Blot eCommerce....
  • Google spreadsheets
  • One of the great things about competition is that competitors are always thinking up ways to make themselves better than the opposition.

    We, the consumers, should always be the beneficiaries of this.

    In the search engine world we have Google, Yahoo and MSN battling it out and each of them keep coming up with new things they hope will bring them more users and therefore more advertising revenues.

    Google are introducing Google Spreadsheets - a hosted service where you can store your spreadsheets online, collaborate with others in real time on the same spreadsheet and decide who can see them and who can't.

    Useful? It might be able to save you time if you have a need for central data that needs to be updated by several people. Or it might just be another advertising gimmick!

    Take the spreadsheet tour...
  • Advanced Arctic Spas - Any Weather, Anywhere
  • Blot Design is a member of BNI, the most successful business networking group in the world.

    Each month we showcase member companies that might be of interest to you.

    This month we'd like to introduce you to Advanced Arctic Spas.

    Based in East Lothian, Advanced Arctic Spas supply and maintain high quality outdoor hot tub spas. Built from Canadian cedar wood and with the unique Heatlock system, they are both luxurious and economical.

    And a spa is not just for summer. Their slogan is 'Any Weather, Anywhere' - sound good for Scotland, or what? Check out this little TV advert (remember to click the play button) to see more!

    If you're ready for a little luxury, get in touch with Kevin Higginson at AAS on 01620 850880 or kevin@aspas.co.uk

    Interested in joining BNI?
     
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