Microsoft have been having a few successes recently
in their ongoing strategies to try and draw back some
of momentum Google have taken away from Mr Gates
Microsoft and Yahoo get friendly?
This month's talk is that Microsoft and Yahoo have
been throwing ideas around about how they could
jointly challenge the Google domination. With
Microsoft's control of the desktop and Yahoo's
search and advertising platforms and patents,
something significant might be brewing!
Watch this space!
Welcome to May's newsletter. A focus on
Google and keeping your site up to date this
|Keep your web content fresh
Keeping you site content up to date and fresh is an
essential ingredient in the success of any web site.
Your site reflects your business and if it never
changes and worse still, is out of date, people may
apply these attributes when thinking about your
A dynamic, fresh site indicates a dynamic, fresh
company and importantly
for some, those sites get serious brownie points from
the search engines.
You can keep your site current and fresh with a
content management system (CMS).
The Blot CMS takes an personal, tailored approach
and provides you with an individual system
specifically for your site and the information you
want to update.
||Read full article....
|Google chaos continues
Recently we mentioned the last major Google update,
nicknamed 'Big Daddy' which happened in January.
For some sites, this update has been an unmitigated
disaster with all of their pages dropping from the
index for no apparant reason and other pages being
demoted to Google's Supplementary Index (so-
called 'Supplementary Hell').
If your site seems to have suffered in traffic since
January, check if you are still in the Google index.
Just type 'site:your domain name' into
see what it comes up with.
The problem seems to continue unabated and no-one
has yet managed to identify exactly why a particular
site is affected. In our experience, the sites that
have suffered are those that are very static, and
don't have too many sites linking to them. However,
there are also reports of sites being dropped that
meet that profile at all.
Other theories are that Google's hardware servers
are now full with junk sites that black-hat SEO
practioners have created to further their own ends.
Our suspicion at Blot is that Google just made some
bad algorithm changes with Big Daddy, attempting to
cut out illegitimate sites, but at the same time
affecting some bona-fide sites.
Can you do anything if your site is affected? The
forums are awash with people coming up with ideas,
but it may be that these sites will have to wait for
next update (of course we don't know when it will
be!). In the meantime, updated pages and incoming
links from other sites will always help.