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Expose your site with Google Sitemaps
Google recently announced a service that allows you
to tell them about your site. It's called Google
Sitemap and you get to tell them:
- the pages you want indexed
- how important they are relative to each other
- how often they change
Anything that helps you tell Google about your site
has got to be a benefit, right?
So far, we've found it really helps get sluggish pages
indexed by Google, but the biggest benefit is for
pages that Google will never, ever find using it's
normal spidering technique.
These can be dynamic
database pages or just pages that aren't linked to
your main site pages. There may also be a, so far
unqualified, potential Google boost just by
participating in their scheme. If it works, it's worth
trying!!
If you think your site would benefit from a Google
sitemap, get in
touch today to find out how.
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Welcome to July's edition. Along with a fabulous
new site from Ainsbury, we've got some Google
developments and someone who can help you finally
get that house extension done........
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| Give your body a health check MOT! |
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We don't hesitate to put our cars in for a service or
MOT, but when was the last time we did the same
for our body?
Our featured site this month is Ainsbury's
Health Screening who, in conjuction with
Nuffield
Hospitals, provide a range of health checks for
individuals and companies. There are screening
centres all over the country, including one in
central Edinburgh.
Just like a car service, regular screening checks are
your insurance policy for early detection of potential
problems - except it's dealing with your health!!
Are you ready for your MOT? It could be most
important tune-up you've ever had!
Employers note - there are special rates and
schemes for groups and companies.
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Go to the web site.... |
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| Anchor text for improved search engine positioning |
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Last month we highlighted how important your web
site page titles were to search engines. Continuing
in this vein, this month we want to talk about
anchor text.
Anchor text is the text that is used in the
hyperlink on other sites to link to your site.
You probably know that to rate highly on
Google, you must have other sites linking to you.
Google now appear to put even more importance on
the text in those link than ever before.
For example, a link that says 'Fred's Cafe' is
less valuable than one that says 'Edinburgh
Seafood Restaurant' because the latter
contains keywords that people might use on a
search engine to find your site.
So, make sure you when you request links, you ask
for your site keyword phrases to be included in the
link.
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Our search engine services |
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| Extensions and conversion - The Secret to a Stress Free Project |
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Spear Connect is a member of BNI, the most
successful business networking group in the world.
Each month we showcase member
companies that might be of interest to you.
This month we'd like to introduce you to
Arctec
Architectural Services
Ever built an extension to your house or converted
an attic? Didn't know
where to begin? Was it hard co-ordinating architects,
structural engineers,
builders, tradesmen, the council? Yes? Well have a
look at
Artec. They turn these kind of nightmares into a
dream - because they handle everything!! -
and at very competitive prices.
Arctec will prepare your architectural drawings, liaise
with your local
Council, source the builder and can even
project manage the building work.
So if you're thinking about a conversion or
renovation, get in touch
with
Kevin Gallagher at Arctec on 0870 700 0146. It's a
friendly, personal
service, there's no chage for the initial
consultation - then just sit back
and relax while Arctec take care of everything for
you.
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BNI Scotland... |
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