There's new email marketing legislation on the way.
It's part of the EU's General Data Protection Regulations (GDPR), due in May 2018.
If you send out any kind of email marketing, you've got work to do.
And because one of the main things you have to do to stay legal is re-permissioning, now is the time to start. Luckily, we can give you some pointers.
You may well ask.
Right now, the UK's Data Protection Act governs what we can and cannot do when it comes to email marketing. You might think that is a fairly stringent set of rules, but in 2018 the rule-book gets thrown out and is replaced by the GDPR; a brand new set of teeth.
And no matter how diligent (or lax) you've been in the past, you're now going to have to do things differently.