16 August 2010
There are very few shortcuts to anything, but the Google Local Business results might be the nearest thing on the web.
Have you noticed those businesses that come up on a Google search with a map and a set of pins showing the businesses in that area? That's Google Local Business or as they now call it, Google Places.
If you have a website for your business, you can get it listed on Google local business, and it might help your site get ahead of your competition.
So, how is this done? It's not that difficult, but it's not that obvious, either. So here are the steps.
- Get yourself a Google account. Just go to www.google.co.uk and click on Sign In. Then look on the right and choose Create an account now.
- Once you have an account, you can log into it, but guess what? Once logged in, there's quite a lot of things there, but no sign of anything to do with a Local Business Account.
- Instead, you need to go to www.google.com/local/add/businessCenter, then you login with your Google username and password.
- Once logged in, you can click on Add your business and follow the process through.
- At some point, Google will need to send a verification code to you, either by phone, mobile or postcard. If you choose phone, make sure your switchboard is ready to deal with it when the call comes in!
- Once you've got the verification code, you key that into your business listing entry and, pretty soon you appear on the Local Listings.
- And once you've done that, Google Places will appear as an option when you log into your Google account.
Iain Wilson is Director at Blot Design. Follow on Twitter
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